One of the world’s leading business minds, Daniel Pink’s forward-thinking ideas and blockbuster books are reshaping how organizations approach innovation, motivation and talent.
Like it or not, we’re all in sales now. One in 9 American workers now earns a living by trying to get someone else to make a purchase. But as Daniel Pink shows in his latest book, To Sell Is Human, the other 8 in 9 are spending huge portions of their days in “non-sales selling”—convincing, persuading and influencing others. A cluster of economic forces has changed sales more in the last 10 years than it changed in the previous 100, and made the skeezy, sleazy, used-car style of motivating others to action a relic of the past. Emerging in its place is a new approach built on three fundamentally human qualities and three essential skills. As he did in his long-running New York Times best sellers Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offering vivid studies and tools to make organizations more effective. Pink’s previous books have been translated into 33 languages and have sold well over one million copies in the U.S. alone. His TED talk on the science of motivation is one of the 20 most-watched TED talks of all time. In 2011, Harvard Business Review and Thinkers50 named him one of the top 30 business thinkers in the world. His articles appear in The New York Times, Harvard Business Review and Wired. He advises startups and Fortune 100 companies on talent, engagement and innovation, and currently hosts Crowd Control, a series on National Geographic Television that takes problems and creates solutions using unique design, technology and behavioral science principles.